If you're a powersports enthusiast, you've probably heard of Can-Am, the popular manufacturer of ATVs, UTVs, and Spyders. But do you know who owns Can-Am? In this article, we'll delve into the history of Can-Am and its ownership, as well as what the future holds for this iconic brand.
The History of Can-Am
Can-Am was founded in 1971 as a division of the Canadian company Bombardier. The brand quickly gained a reputation for producing high-quality ATVs, and in 1973, Can-Am introduced the first two-seater ATV. Throughout the 1970s and 1980s, Can-Am continued to innovate with new ATV models, including the popular Traxter and Outlander lines.
In 2003, Can-Am entered the UTV market with the introduction of the Commander, a side-by-side vehicle designed for work and play. The following year, Can-Am launched the Spyder, a three-wheeled motorcycle that combines the stability of a car with the freedom of a motorcycle. Today, Can-Am is a leading brand in the powersports industry, with a wide range of products for off-road and on-road adventures.
The Ownership of Can-Am
Bombardier
As mentioned, Can-Am was founded as a division of Bombardier, a Canadian company best known for its snowmobiles. Bombardier owned Can-Am from 1971 to 2003, during which time the brand grew and expanded its product lineup. However, in the early 2000s, Bombardier began to divest its powersports divisions to focus on its transportation businesses.
BRP
In 2003, Bombardier spun off its powersports division into a separate company, Bombardier Recreational Products (BRP). Can-Am became a brand under the BRP umbrella, alongside other iconic powersports brands like Ski-Doo and Sea-Doo. Under BRP ownership, Can-Am continued to innovate and expand its product lineup, launching the popular Maverick X3 UTV in 2017.
Textron
In 2018, BRP announced that it was selling its recreational aviation business to Textron, a large American corporation that owns brands like Cessna and Bell Helicopter. As part of the deal, Textron acquired the Arctic Cat brand and its off-road vehicle lineup. Can-Am remained under BRP ownership, but the sale signaled a shift in the powersports industry towards consolidation and larger corporate ownership.
The Future of Can-Am
So, who owns Can-Am in 2023? As of this writing, Can-Am is still a brand under the BRP umbrella. However, the powersports industry is always changing, and it's possible that ownership of Can-Am could shift in the future. One thing that's certain is that Can-Am will continue to innovate and push the boundaries of what's possible in the off-road and on-road worlds.
With a reputation for quality, performance, and innovation, Can-Am is a brand that's beloved by powersports enthusiasts around the world. Whether you're looking for an ATV for work and play, a UTV for off-road adventures, or a Spyder for open-air cruising, Can-Am has a product that's sure to fit your needs. So, if you're in the market for a new powersports vehicle, consider the Can-Am lineup and join the legion of fans who swear by this iconic brand.
In conclusion, Can-Am is a brand that has a rich history and a bright future. From its origins as a division of Bombardier to its current status as a leading powersports brand under BRP ownership, Can-Am has always been at the forefront of innovation and quality. As the powersports industry continues to evolve, we can't wait to see what Can-Am has in store for us in the years to come.
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